Enter Business Finland

Picture
When non-Finnish companies want to start selling their products or services in Finland or aim to develop their business utilising competences or resources of Finnish companies, I assist them to analyse, plan and implement the market entry actions.  

Typical big questions when considering to start business in Finland, or when using the country as the gateway to business operations in the region or in Europe, include:
  • The potential of the Finnish markets, the competitive situation, the first potential customers and their expectations?
  • Local requirements for the company offerings, what kind of options there are to implement the needed changes?
  • What is required to differentiate on the market, and how to build a way-of-working that helps to get rid of competitive tendering?
  • How to create customer interest and willingness to buy, how to organise product sales and customer services?
  • What kind of competences and resources are available in Finland that would boost company business, what are the specific potential partner companies that could offer these?

When a company is establishing its presence in Finland, the first phase includes understanding the actions that are required to enter the country. Also, a solid plan on how to implement these actions, needs to be done. In the second phase the focus is in implementation, in other words in building the necessary resources, capabilities and way-of-working, either by the company itself or together with partners. My extensive contact network to Finnish companies, research institutes, public sector organisations that serve businesses and other business serving players creates a solid basis for market entry.

You can discuss more with me about your challenges for entering the Finnish market or utilising competences and resources of Finnish companies for your own business growth. Please call me, +358 40 559 7010, or send an email, [email protected].
Share this page:

Company cases 

A company that had a strong market position in its own region, wanted to study opportunities to sell its products to Finnish corporate customers, too. Although localisation requirements for the product were minor and there were no major obstacles expected to create customer channels, the company decided to freeze the establishment plans, for the time being. The reasons were the relative strength of local competition and the challenges to position the company in the marketplace in a way that it could differentiate from competitors. 
---------------------------------------------------------------------
To strengthen its position in the current markets and to build options for the new ones, a European company wanted to develop a new system solution. The solution required such new technology expertise that the company did not command. The company identified Finland, and later a specific Finnish company as the best partner candidate. The two firms agreed on cooperation, where the Finnish company implemented most of the new technology related entities.

More insights and foresights