Internationalisation Heat Map
This is a tool for Finnish companies to easily and rapidly evaluate the attractiveness of entering various European markets. The tool encompasses all the European countries with the exception of mini countries, as well as some of the Balkan and Eastern European countries, where no reliable information is available. To use the tool, go through the steps from A to C below.
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About the method
Six elements were selected as the key factors of the Heat Map, with a user giving weight to each of them:
More information on the used method can be found in this article.