ServicesIt is often difficult for companies to define or prioritise possible growth-oriented initiatives. In this case, the business situation of the firm must be balanced with the opportunities and the right actions need to be selected. I can help you to renew your business strategy and to accelerate growth. The aim is to get rid of the vicious cycle of competitive tendering that is characterised by price pressures as well as growth and profitability problems.
In the background of business strategy renewal, e.g. the following questions are looming:
It is very seldom that a single medicine can be found that is capable of unlocking all the barriers to growth. Through the renewal of business strategy, however, required initiatives can be defined and prioritised. If a company knows, either through strategy work or otherwise, where to seek for growth, I can accelerate this e.g. by:
In addition, startup companies and non-Finnish companies willing to establish operations in Finland have specific challenges in their business. In these cases my experience can bring the necessary contribution to:
A normal process in my customer projects will go like this: 1. Short session to define customer company situation, growth challenges and objectives (typically 1 to 2 hours face to face, no charge and no obligations for the customer) 2. Agreement on common project objectives, metrics, targeted customer value, any underlying principles, timetables, budget and the timing of the follow-up session 3. Project value creation, reporting, evaluation of reaching the objectives and realisation of the customer value 4. Follow-up session on reaching the project objectives and realisation of the customer value (typically 2 to 4 months after the end of the customer project, face to face, no charge and no obligations for the customer) You can discuss more with me about your challenges for business renewal and growth. Please call me, +358 40 559 7010, or send an email, raimo.malila@gmail.com. |
Company casesA company hired new sales persons with an intention to increase revenues that have ceased to grow. No positive results were achieved. A new growth strategy was created. After improving marketing and sales methods and processes and scaling the new way-of-working to new export markets as cornerstones of the new strategy, the revenues stated to grow. In domestic markets new customers were acquired and old ones retained. New revenues were generated abroad and the new international references were boosting credibility also in Finland.
---------------------------------------------------------------------- An enterprise was not able to increase its sales to certain customer segments as well as expected. The operations were organised a new way, so that a new customer-oriented business unit was established with earlier separately operating functions integrated to take total responsibility of the customers and the business. In parallel, an international sales and marketing network was built in Europe and Asia, with effective ways of sharing competences and best practises across countries. As a consequence, customer satisfaction was improved, the business began to grow again and profitability became better. ---------------------------------------------------------------------- After a company found that its technology-driven business model was not anymore generating growth, it needed to reconsider its strategies. As a consequence customer needs were defined as a basis of the business operations. The business model was transformed so that it would be possible to sell company offerings not only to technology pioneers but also to much wider customer segments, from small firms to big ones. Also the demand generation and sales methods were radically changed, generating high business value to customers and digital channel utilisation as the key principles. More insights and foresights |
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